Customer communications play a vital role in keeping Avendra customers up-to-date on changes to Avendra’s purchasing programs, updates on our products and services, property-specific data, and market forecasts. It is in this spirit that Avendra recently launched the Canadian Food Flash, a new e-publication which provides customers throughout Canada with relevant information to help support their food and beverage purchasing decisions.
“Food Flash has always been one of our most popular communications, with higher than average open rates,” said Marketing Manager, Alexandra Loukas. “Customers appreciate the timely, commodity-specific information that they can use to make informed decisions on food and beverage offerings.”
The first edition of the Canadian Food Flash was sent in June 2016. The Canadian Food Flash combines the contracting expertise of Avendra’s Strategic Sourcing team with topical market knowledge of the Canadian market, bringing Canadian customers highly-specialized information. This quarterly publication also includes detailed information on the current state of Canada’s economy and highlights key food and beverage trends in categories such as:
- Liquid Eggs
- Baked Goods
You will also find Canadian market-specific content in other Avendra communications vehicles. These include:
- Program Flashes: a high-level summary of new suppliers and major changes to key programs;
- Avendra Avenues: a monthly recap of program updates and new suppliers; and
- Cost Outlook: an annual report providing long-term market forecasts.
To opt-in to these communications, customers simply need to login to www.myavendra.com. Once logged in, customers will have the opportunity to set their communication preferences and subscribe to receive communications related to the purchasing programs in which they are enrolled.