New to Avendra in 2011, King & Prince Seafood provides value-added frozen seafood products. This complements Avendra’s existing regional fresh seafood program.

Their brands, including King & Prince® and Mrs. Friday’s® are well-known and respected for their exceptional quality. King & Prince's tiered product segments pair well with Avendra’s diverse customer base from limited service properties to full service locations.

King & Prince has found that hospitality locations purchase what they find appealing. Those in the hospitality industry taste test products like Mrs. Friday’s Calamari Rings or Coconut Shrimp, and they are sold. This has opened up new customer locations for King & Prince.

“We have worked together as one team with Avendra to ensure success, including sharing best practices and launch materials. The King & Prince team are excited about the future and working with Avendra as a customer solution strategy,” notes Michael Alexander, vice president of sales and marketing for King & Prince Seafood.