Building on these insights, emerging trends for 2025/2026 show how hotel and hospitality operators can make coffee a highlight of the customer and guest journey, driving satisfaction, innovation, and revenue.

Here are four emerging trends to watch:

1. Hybrid Brewing Models

The rise of house cold brews, flash brewing, drip coffee, and bulk brew options across the UK and Europe signals a shift towards hybrid coffee models. Hotels and venues can elevate their coffee moments with artisan filter and drip blends, offering an alternative to bean-to-cup machines at breakfast buffets.

2. Sustainability Matters

Sustainability continues to influence consumer choice, especially among travellers. Make responsible sourcing and sustainability practices transparent, whether through stickers on hoppers, in-room information, or storytelling on menus.

3. Innovation Through AI and Specialty Offerings

AI and smart technology are redefining coffee service. Expect innovation through bespoke recipes, provenance storytelling, and speciality blends, all designed to personalise experiences.

4. Coffee as a Social Experience Destination

Coffee bars can act as gathering spots for travellers seeking connection and conversation. Offering standout coffee can turn underused spaces into social hubs, positioning your venue as both convenient and experiential.