plate with colourful salad

As we step into 2025, the culinary landscape continues to evolve, shaped by innovation, sustainability, and the ever-changing tastes of global consumers.

Our Head of Culinary, Paul Bloxham, alongside insights from the 2025 Annual Food & Beverage Trends Report by Datassential and Food & Beverage Trends 2025-2026 by The Food People, highlights the key trends set to shape menus worldwide.

From bold flavours to mindful eating, here’s what’s trending - and how to bring these insights to life in your offerings.

asian woamn eating a wrap

Global mashups

Fusion cuisine is thriving, proving that the best flavours come from unexpected pairings. Think jerk chicken burritos, miso-infused barbecue, or pistachio guacamole.

The sky's the limit when mixing local ingredients with global influences, keeping culinary traditions alive while adding exciting new twists.

Mindful eating

Consumers are becoming more conscious when eating, opting for transparency in ingredients and sourcing. With ultra-processed foods under increased scrutiny, brands are shifting towards cleaner, simpler labels with recognizable ingredients.

Ethical eating continues to gain traction, with sustainable seafood, plant-based proteins, and functional foods - such as gut-friendly probiotics and adaptogens - playing a growing role in daily diets. Meanwhile, weight management trends like intermittent fasting, personalised nutrition, and meal-tracking apps are helping people take a more tailored approach to wellness.

group of friends in a coffee shop drinking coffee

Coffee & café culture

Coffee isn't just a morning necessity, it's an experience. Datassential's report reveals that at least 67% of consumers enjoy coffee several times a week.

This growing café culture opens doors for creative offerings. Consider coffee flights featuring beans from different regions, explore brewing techniques from Italy, Vietnam, and Turkey, or embrace the resurgence of tea with craft chai and matcha-infused beverages.

Pizza reinvented

Pizza is a beloved go-to for customisable meals, appealing to various cultures and budgets, whether served by the slice or as mini pizzas.

According to Dataessential’s report, 94% of Gen X and Millennials love pizza in all its forms. There's something special about a well-made pizza that captures our hearts, especially when it's simple and crafted with care. With endless possibilities for toppings, crust styles, and serving formats, pizza continues to evolve while remaining a timeless favourite.

Beef casserole with pasta

Haitian hallmarks

Haitian cuisine is making waves, blending French, Caribbean, and West African influences, and it's becoming more popular in the U.S. and Europe.

About half of consumers know about it; a third are eager to try it, capturing that tropical vibe with a touch of French flair for a true taste of 'Tropical Escapism.'

Prevent waste

The fight against food waste is at the forefront of many culinary innovations. The focus remains on prevention to create a more sustainable food industry.

New technologies are helping extend shelf life and reduce spoilage, while brands are pushing for plastic-free packaging solutions and reducing waste in product and delivery packaging.

Flavours & ingredients to watch

Five exciting flavours and ingredients will make waves in late 2025 and 2026, offering endless opportunities for chefs and innovators to elevate their menus with international influences.

two classes of pink cocktail

Stay ahead

As 2025 unfolds, these trends will shape menus and dining habits worldwide. Integrating these emerging flavours and techniques into your menu is a great way to stay ahead of the curve. One thing is for sure – innovation is on the menu.

Bon appétit!

We get it, and we can help.

Looking to stay ahead with the latest food and beverage trends and insights? Check out our Spring/Summer 2025 Edge Magazine for innovative ideas and supplier highlights.

Or contact us if you're looking for ways to add the latest innovative food and beverage offerings to your menu. Get in touch hello_Europe@avendra.com.