VP Growth and Retention Europe

Ian Holliday

With over 40 years of industry experience, Ian is dedicated to helping hospitality professionals address their key challenges, including sourcing, pricing, costing, innovation, and driving operational efficiencies.

While Avendra International is a leader in technology, Ian views such tools as a means to empower both staff and clients, enabling them to reclaim valuable time for creative thinking. He is also deeply committed to promoting mental health across the business.

As Vice President for GPOs in Europe, Ian leads Avendra International’s growth strategy and prioritises building strong customer relationships by actively engaging with clients whenever possible.