Marketing Director Europe

Simona Hardy

Simona is the Marketing Director – Europe at Avendra International, with over 20 years of experience in B2B marketing, procurement services, and hospitality. She specialises in identifying competitive gaps, driving innovation, and implementing strategies that support business vision and growth.

A strategic leader, Simona translates customer needs into marketing programmes that strengthen engagement, loyalty, and long-term success. She is also committed to developing her team, ensuring they have the tools, skills, and support to excel in their roles.

Passionate about community support, she serves as a trustee for Shout at Cancer, helping post-laryngectomy patients rebuild confidence and reintegrate into society.