Culinary tourism
Tourists are increasingly drawn to destinations offering authentic culinary experiences. In fact, a 2023 survey by HelloFresh revealed that 74% of travellers choose their destination based on its food offering. Furthermore, recent data from Global Food Tourism indicated that 80% of travellers research food and drinks in a location before heading off on their travels.
Hotel operators should consider partnering with local culinary experts to offer unique experiences such as vineyard tours, cooking classes, and curated food and drink tastings, highlighting local cuisine through on-site restaurants and collaborating with street food vendors that can enhance their guest experience.
Key focus areas: Establish partnerships with local food and drink establishments, curate food-centric experiences, provide an offering for vegan, vegetarian and gluten-free guests and integrate regional cuisine into your hotel’s offerings.
Nature retreats
With stress levels on the rise – the Workplace Health Report shows a 13% increase in moderate to high-stress levels from 2022-23 – travellers are looking for ways to unwind, relax and connect with nature for their mental health.
Hotel operators can tap into this trend by creating retreats focused on relaxation, wellness, and digital detox. Whether it’s developing spa packages, hosting yoga retreats, or offering accommodations with picturesque views of natural landscapes, hotels can provide guests with the tranquillity and mental rejuvenation they seek.
Key focus areas: Design nature-inspired retreats, offer wellness and spa packages, provide opportunities for outdoor activities, and emphasise eco-friendly practices.
