When it comes to capital expenditure (CAPEX) in the hospitality industry, every decision counts. Smart investments can enhance guest experiences, improve efficiency, and ensure long-term savings.
The right signage can play a key role in maintaining a cohesive brand and setting your hotel apart. Our supplier partner Joost Nijland, owner of C. Cases, offers expert advice on creating cohesive, sustainable, and impactful signage.
Here are his key tips:
1. Balance ambition and budget
Align your signage project with your ambition and budget. Joost advises against focusing solely on cost, as it can lead to spending money on a poor result.
“Specify your ambition level and what you want to achieve – how you want to be perceived by guests,” he says. Consider phasing your project to prioritise high-impact items like LED signage first and smaller signs later, ensuring better budget management and a cohesive aesthetic.
2. Check local regulations
Know the local regulations before you start. Some cities, especially historical ones, might have restrictions on sign types, like illuminated signs or sizes they allow.
3. Design for cohesion
Your signage should complement your hotel’s style and ambience. Create something that fits your hotel’s unique character. Well-designed signage enhances navigation and reinforces your brand identity.
4. Prioritise sustainability
Joost recommends using eco-friendly options when available. While not all colours are available in eco-friendly options yet, using them helps protect the environment.
“Or consider re-using existing signs to reduce waste,” he adds. “At C. Cases, we further minimise our carbon footprint by centralising production and using local installation teams.”
5. Optimise signage placement
Place signs strategically to improve both looks and function. Only put signs where they’re really needed to help guests navigate without cluttering the space.
Joost advises, “Use signage effectively to maintain the hotel’s aesthetics.”
We’re here to help.
If you’re interested in learning more about our supplier partners and their innovative solutions for renovations and refurbishments, get in touch with us at hello_UK@avendra.com
