Vice President, Strategic Growth & Business Development

Eleanor Waddell

As Vice President for Avendra International, Eleanor Waddell is a strategic growth and business development leader shaping how Group Purchasing Organizations (GPOs) create value across the hospitality, entertainment and restaurant industries. At Avendra, she oversees business development, sales, client and customer onboarding, field support and customer relations. She designs growth strategies and partnerships that strengthen the GPO’s value while giving customers access to higher-value relationships that drive revenue, control costs, enhance guest experience and create strategic leverage at scale. Eleanor focuses on building innovative programs, new revenue models, and market relationships that go beyond tradition procurement. Known for connecting vision to execution, she helps organizations on both sides of the ecosystem grow smarter, faster and more strategically.