Inside the 2025 Luxury Hospitality Rankings: Why Top Hotels Trust Avendra for Award-Winning Standards

As we close out 2025, prestigious annual rankings from Forbes Travel Guide, AAA Diamond Awards, MICHELIN Keys, and Condé Nast Traveler’s Readers’ Choice Awards have been announced—and we’re proud to spotlight our valued clients whose properties earned these coveted accolades.

Ranking among these lists affirms that our clients are excelling in operations and guest experience and signals to luxury travelers that these properties have been vetted by experts and are worth their time and investment.

“We take great pride in the strong relationships we’ve cultivated with some of the world’s most renowned hotels, which reflect our unwavering commitment to procurement excellence,” says Dorien Murphy, Director of Luxury Accounts at Avendra International.

“Our success is built on a meticulously selected network of suppliers, enabling these iconic properties to uphold the exceptional standards their guests expect.”

2025 Award Highlights

North America MICHELIN Key Award Winners

In 2024, MICHELIN introduced its key rating system for hotels, evaluating excellence in design, service, character, value, and contribution to the local setting. MICHELIN Keys signify the best of the best in hospitality.

32% of MICHELIN Key-awarded hotels in North America are Avendra International clients.

140 hotels featured on this list are Avendra International clients.

AAA Five Diamond Award Winners

For over 80 years, AAA’s Diamond Program has set the standard for luxury hospitality in North America. Five Diamond properties represent world-class service and amenities, influencing millions of travelers’ booking decisions.

34% of all AAA Five Diamond properties in 2025 are Avendra International clients.

64 hotel properties and 6 restaurants featured on this list are Avendra International clients.

Condé Nast Traveler’s 2025 Readers’ Choice Awards – Best Ski Resorts in the US and Canada

Condé Nast Traveler’s annual Readers’ Choice Awards celebrate destinations that deliver unforgettable experiences. On their 2025 Best Ski Resorts in the US and Canada list, Avendra clients dominated the list.

37% of the award-winning ski resorts featured on this list are Avendra International clients.

13 resort properties featured on this list are Avendra International clients.

Forbes Travel Guide Five-Star Award Winners

Forbes Travel Guide—the original five-star rating system since 1958—evaluates properties based on up to 900 objective criteria, emphasizing exceptional service and personalized experiences. Achieving Five-Star status requires consistency and excellence across every guest touchpoint.

14% of 2025 Forbes Travel Guide Five-Star properties are Avendra International clients.

53 hotels, 18 spas, and 2 restaurants featured on this list are Avendra International clients.

Why These Rankings Matter

These accolades validate our clients’ commitment to excellence and innovation. They also underscore Avendra International’s role as a leading global provider of professional procurement services. Avendra International helps luxury properties:

Looking Ahead: The Future of Luxury Hospitality

As we move into 2026, trends like AI-driven personalization, sustainable sourcing, and immersive wellness experiences will shape the industry. To learn more, check the episode “Inside the Luxury Hospitality Boom: Trends, Strategy, & Innovation” of the “Meet in the Lobby” podcast, featuring Barak Hirschowitz, President of the International Luxury Hotel Association (ILHA).

Avendra International is ready to help properties stay ahead with tailored solutions and advanced technology.

“Avendra International provides the resources and expertise that allow luxury properties to achieve and maintain top-tier recognition. This support lets them prioritize what matters most—delivering remarkable guest experiences,” says Murphy.

Ready to Elevate Your Property?

Reach out to our luxury team to learn how we can transform your operations into an award-winning destination.

We get it, and we can help.

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INSIDE THE 2025 LUXURY HOSPITALITY RANKINGS: WHY TOP HOTELS TRUST AVENDRA FOR AWARD-WINNING STANDARDS

FAQs

What is the MICHELIN Key rating system for hotels?
Introduced in 2024, MICHELIN Keys recognize hotels that excel in design, service, character, value, and contribution to their local setting. Properties can earn up to three Keys, similar to MICHELIN Stars for restaurants.
How do Forbes Travel Guide inspectors evaluate hotels?
Forbes Travel Guide uses up to 900 objective criteria during anonymous inspections, focusing heavily on service quality and personalized guest experiences. Achieving Five-Star status requires exceptional consistency and attention to detail.
Why are AAA Five Diamond Awards important for hotels?
AAA’s Diamond Program has been a trusted standard for over 80 years. Five Diamond properties represent world-class luxury and influence millions of travelers’ booking decisions across North America.
What makes Condé Nast Traveler’s Readers’ Choice Awards significant?
These awards are based on traveler feedback, highlighting destinations and properties that deliver exceptional experiences. Being featured signals strong guest satisfaction and brand prestige.
How does Avendra help hotels achieve and maintain award-winning status?

Avendra provides tailored procurement solutions, a curated supplier network, and strategic support to help properties:

  • Maintain luxury brand standards
  • Reduce costs without sacrificing quality
  • Drive sustainability and innovation
  • Focus on guest satisfaction and operational excellence
What trends will shape luxury hospitality in 2026?

Key trends include:

  • AI-driven personalization for guest experiences
  • Sustainable sourcing and eco-conscious operations
  • Wellness-focused amenities and immersive experiences