Helping Hospitality Operators Stay Ahead: Inside “The Avendra Edge” Series
Navigating the hospitality industry has never been simple—and in today’s climate, agility is more essential than ever. The pandemic underscored how quickly disruptions like labor shortages, rising costs, and shifting guest expectations can impact global operations.
Between 2022 and 2032, global travel and tourism is set to grow 5.8% annually—more than double the global economic rate of 2.7%, according to research by the World Travel & Tourism Council. This will bring both opportunities and complexities for hoteliers.
To help international clientele navigate today’s fast-moving landscape, Avendra International has launched “The Avendra Edge” series – a curated collection of timely, practical resources designed to deliver the latest insights and solutions.
Spanning multiple formats and released throughout the year, the series equips operators across their global network with actionable information to support smarter planning, sharper budgeting, and stronger decision-making.
“With deep expertise in sourcing and hospitality, Avendra is committed to sharing valuable insights to empower our clients worldwide to manage and grow their businesses,” says Eleanor Waddell, Vice President of Strategic Growth and Business Development at Avendra International.
“’ The Avendra Edge Series’ is crafted to be practical, engaging, and thought-provoking, helping clients stay informed, inspired, and confidently prepared for what’s ahead.”
Here’s a look at what “The Avendra Edge” series offers:
Reporting and Budgeting Tools
The Cost Outlook report offers a forward-focused view of the economic forces shaping hospitality—from macroeconomic trends and commodity forecasts to inflation insights and mitigation strategies. Developed with input from Avendra’s sourcing and hospitality experts, this bi-annual report equips operators with the data and context they need to make confident, informed decisions that protect margins and support long-term success.
Tailored editions are available for the U.S., Canada, and Mexico, each offered in the region’s primary language to ensure relevance and accessibility for local operators.
Commodity Market Report in Europe replaces the Cost Outlook and provides quarterly, region-specific insights into recent commodity price trends, supply chain shifts, and cost-management strategies.
Each tailored edition for the UK, Ireland, and Continental Europe features expert analysis and culinary commentary, highlighting key price movements and offering practical tips on sourcing seasonal ingredients and reducing costs without compromising on quality or flavor.
Trends and Insights
Edge Magazine delivers a curated look at the trends and innovations shaping hospitality, from seasonal flavor profiles to emerging technologies and regulatory shifts. Supplier spotlights highlight standout products and services, showcasing the breadth of Avendra’s contracted supplier network. Client success stories and ‘Meet the Team’ profiles introduce readers to Avendra’s greatest assets—its people.
In North America, Edge Magazine is distributed biannually in English, French and Spanish. In Europe, Edge Magazine is distributed biannually with regionalized editions for the UK, Ireland, and Continental Europe.
“Meet in the Lobby” podcast offers a convenient way for hospitality leaders to stay connected to the conversations shaping the industry. Hosted by Avendra International’s Melissa McCormack, Senior Director of Global Opportunities - Europe, and Dorien Murphy, Director of Luxury Accounts, each episode features expert insights on emerging trends, operational challenges, and innovative strategies—from sleep tech and wellness to legislative updates.
Designed for listening on the go, “Meet in the Lobby” delivers timely, relevant content in a format that fits into the rhythm of a busy day.
Avendra International remains committed to evolving “The Avendra Edge” series to meet the changing needs of the global hospitality industry.
“In a rapidly evolving industry, staying ahead means staying informed,” says Waddell. “’The Avendra Edge’ Series is a commitment to our clients’ success, delivering insights and practical tools that help them lead with clarity, confidence, and a competitive edge.”
