Reeves Company specializes in crafting high-quality name badges, including a line of eco-friendly options made from renewable wood and recycled plastics, designed to embody professionalism and sustainability. Founded by Bob Reeves in 1947 in Attleboro, MA—then known as “The Jewelry Capital of the World”—the company has been a pioneer in the name badge industry for nearly eight decades. Now led by third-generation owner Rachel Benavides, Reeves proudly serves Avendra hospitality clients and customers across the United States, Canada, and parts of the Caribbean, valuing these partnerships as central to its mission. With a strong commitment to diversity, inclusion, and environmental stewardship, Reeves Company ensures its products reflect the values of both the company and its customers.
Define how Diversity, Equity, and Inclusion is represented at Reeves and how it has defined your company.
Reeves Company’s DEI efforts are central to its culture, driving innovation, strengthening community ties, and building a more inclusive and equitable workplace.
Comprehensive DEI Policy:
Integrated a robust DEI policy, emphasizing dignity, respect, and equal opportunities for all employees.
Zero-tolerance policy for discrimination, harassment, or abusive behavior within the workplace.
Supplier Diversity:
Partner with diverse suppliers with exceptional DEI programs.
Actively allocates procurement spend to diverse suppliers, contributing to equitable economic development.
Inclusive Workplace Practices:
Encourages diversity in hiring and promotions, ensuring all employees feel valued and respected.
Annual performance reviews include individual development plans tailored to employees’ aspirations, promoting equitable growth opportunities.
Community Engagement:
Sponsors and participates in local initiatives like Keep Attleboro Beautiful, fostering inclusivity and collaboration among employees and the community.
Leadership Commitment:
Managers are trained to create open and supportive environments where all voices are heard, aligning with the company’s values of equity and fairness.
Sustainability
Define how Reeves Company is driving sustainability changes across the company.
Reeves Company integrates sustainability into every aspect of its operations, demonstrating leadership through measurable goals, innovative programs, and community-driven efforts. The following are just some of the ways that Reeves has taken action to be more sustainable:
Sustainable Operations:
Upgraded to high-efficiency boilers and LED lighting to reduce energy consumption.
Implemented a Re-Used Shipping Box Program, reusing over 5,000 boxes annually to minimize waste.
Introduced sustainable materials in products and packaging, including:
Renewable Wood Species Namepins: Made from responsibly sourced wood that doesn’t require pesticides.
Post-Consumer Recycled Plastics: Incorporating recycled materials to lower resource consumption.
Plant-Based Protective Packaging: Replacing plastic packaging with eco-friendly plant-based alternatives.
Plastic-Free Options: Crafted from wood or metal to reduce reliance on plastics.
Waste Reduction:
Recycles all metal trimmings and maintains detailed records of waste diversion efforts, generating revenue from recycled materials.
Established a dedicated recycling system with contracted services for optimal waste management.
Supplier Engagement:
Sets sustainability benchmarks for suppliers, with a goal of 85% compliance by the end of 2025, while encouraging renewable energy adoption.
Employee and Community Involvement:
Actively engages employees in carpooling initiatives and local events like Keep Attleboro Beautiful, fostering a culture of environmental responsibility and offering employees paid time off for participation in volunteer activities.
Provides comprehensive sustainability training for employees to strengthen their understanding of waste and energy management.
Long Term Goals
What are your company’s long-term goals related to Diversity and Sustainability?
Our goals below underscore Reeves Company’s commitment to creating a more inclusive and sustainable future while driving measurable progress in its diversity and environmental efforts.
Diversity
Supplier Diversity: Allocate 10% of procurement spend to diverse suppliers, including women- and minority-owned businesses, by end of 2025.
Employee Growth: Foster an inclusive workplace by offering tailored professional development opportunities through annual performance reviews and individual growth plans.
Zero-Tolerance Workplace: Maintain and enforce a zero-tolerance policy for discrimination and harassment, ensuring a respectful and equitable workplace.
Sustainability
Emission Reductions: Achieve a 15% reduction in Scope 3 greenhouse gas emissions by 2030, focusing on supply chain efficiency and transportation optimization.
Recycled Content: Increase the percentage of recycled materials in products to 50% by 2026, supporting circular economy principles.
Sustainable Procurement: Ensure 85% of suppliers meet defined sustainability criteria by end of 2025.
Community Impact: Expand participation in community initiatives, such as Keep Attleboro Beautiful, to enhance local engagement and environmental awareness.
