Enhance Profitability with a Green Key Global Certification

Green Key Global is North America’s top sustainability certification program, co-owned by the Hotel Association of Canada (HAC) and the American Hotel & Lodging Association (AHLA). With over 30 years of experience, Green Key Global brings unmatched expertise in evaluating a hotel’s operational processes and offering certification through third-party audits, providing trusted sustainability solutions tailored to hoteliers’ needs.

The Growing Importance of Sustainability

Sustainability is a growing factor in attracting guests. According to Expedia Group’s 2022 Sustainable Travel Study, 90% of travelers are seeking more sustainable travel options. The October 2024 American Express Global Business Travel Report also predicts that sustainability will significantly influence corporate travel decisions.

Building Trust and Expanding Reach

Endorsed by Booking.com, Green Key Global certification validates a hotel's sustainability claims, boosting guest confidence and enhancing profitability. It ensures that properties at all stages of the sustainability journey are recognized for their sustainability commitments on major Online Travel Agencies (OTAs), helping to expand their reach and increase bookings.

More than 65 properties in the Green Key Global network have received the prestigious 5-key rating, demonstrating a commitment to the highest standards of sustainability. These properties leverage this valuable certification to meet the demands of today’s eco-conscious travelers.

The Green Key eco-rating program helps properties get recognized for their on-the-ground efforts and contributions. Obtaining Green Key Global certification underscores a property’s commitment to sustainability and ensures that their efforts can be promoted with confidence.

Join the Green Key Global Network

Green Key Global is the world’s only sustainability certification designed specifically for hotels in North America. Join thousands of properties across North America that have chosen Green Key Global certification to highlight their commitment to sustainability through the eco-rating program. Be well-prepared to meet the rising demands of travelers in 2025.

Find more expert insights like this in the Spring/Summer 2025 Edge Magazine. Request your copy today!

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FAQs

What is the most effective way to reduce labor shortages in hospitality?

The most effective way to reduce labor shortages is to optimize workflows—eliminating unnecessary steps, standardizing processes, and using technology or automation to simplify tasks. This reduces reliance on additional staffing while maintaining service levels.

How can hotels reduce labor costs without impacting guest experience?

Hotels can reduce labor costs by using smart equipment, automating repetitive tasks, and shifting work to off-peak hours. These changes improve efficiency and consistency while allowing staff to focus on guest-facing interactions.

What role does technology play in hospitality labor management?

Technology, especially sensor-based (IoT) solutions, helps monitor operations in real time, prevent equipment failures, optimize cleaning schedules, and reduce manual work. This improves productivity and lowers operational costs.