Local Matters: 70% of consumers prefer local/ethical products—add local art, teas, and community ties.
Community Engagement: Workshops, charity events, and mentorship boost brand reputation.
Wellness tourism is rapidly emerging as a significant growth sector worldwide. A recent study by the Global Wellness Institute estimates that this market is currently valued at $652 billion annually and is projected to grow at an impressive average rate of 16.6% each year until 2027. This indicates that more and more people are looking to travel in ways that nurture both their mind and body, while also seeking high-quality environments and products to support their wellness journeys.
To stand out in this growing market, consider blending luxury with environmentally-friendly practices. According to Booking.com’s 2024 Sustainable Travel Survey, 75% of global travelers plan to travel more sustainably in the coming year.
Take advantage of both trends to expand your customer base and grow your business. A great first step is smart sourcing. High-quality, sustainable solutions that don’t compromise on quality or service are available. Here’s how you can make your spa greener and more attractive to new guests:
Swap in More Sustainable Products
A recent study by Capital One Shopping found that “80% of worldwide consumers are willing to pay up to 5% more for sustainable products.” Swapping your current products for more sustainable products keeps your spa on-trend and can be used to justify increasing your business’ rates.
Here are a few environmentally friendly ideas to incorporate into your spa:
More Sustainable Linens:
Towels and blankets often contain microplastics, which can diminish quality and durability, in addition to containing harmful chemicals. Opt for textiles made from natural fibers like cotton, linen, and bamboo for a better experience for your guests, staff, and bottom line.
Naturally Inspired Amenities:
Stock your spa with body oils, scrubs, and polishes made from simple, nature-derived ingredients like grapefruit or sea minerals—providing a cleaner, more indulgent treatment experience.
Enhance relaxation with essential oils like lavender or eucalyptus, offering natural aromatherapy benefits that align with guest wellness trends.
Reduce plastic waste by swapping out combs, razors and toothbrushes for alternatives that are made of renewable materials like wood and wheat straw, which offers a plastic-free and more sustainable choice.
Sourcing with Integrity
Research has also found that “70% of global consumers are willing to pay more for products from local and/or ethical companies.” Connect your spa with the community by using locally sourced products, which can set your space apart while supporting your community. Here are a few ways to incorporate local resources and create a truly unforgettable experience:
Local Love:
Source locally whenever possible to enhance your spa’s offerings while supporting small businesses and Minority- and Women-Owned Business Enterprises (M/WBEs).
Decorate with artwork from local artists, creating a distinctive, regionally inspired ambiance that guests will remember.
Offer locally crafted herbal teas, wines or infused spirits in relaxation lounges, elevating your spa’s beverage menu with regional flavors.
Community-Focused Wellness:
Nurture your community through charitable initiatives, such as providing a short treatment in exchange for a charity donation.
Volunteer your spa’s services at wellness or charity events to strengthen brand awareness while giving back.
Empower members of your community by offering workshops on key health topics such as nutrition, movement, sleep and stress management, helping them prioritize their well-being.
Launch mentorship programs or offer skill-sharing classes, fostering relationships with local talent while enhancing your spa’s reputation.
Whether you're looking to refine your sourcing strategy, discover new products or enhance guest experiences with sustainable solutions, we're here to support you. Contact our team today.
Find more expert insights like this in the Spring/Summer 2025 Edge Magazine. Request your copy today!
UPGRADE YOUR SPA TO EXCEED SUSTAINABILITY GOALS THROUGH SMART SOURCING
FAQs
Why should spas prioritize sustainability?
Sustainability aligns with growing consumer demand, supports environmental goals, and can justify higher pricing without compromising quality.
What are some easy sustainable swaps for spas?
Use linens made from natural fibers, stock amenities with nature-derived ingredients, and replace plastic accessories with renewable materials like wood or wheat straw.
How does local sourcing benefit my spa?
It differentiates your spa, supports local businesses, and appeals to guests seeking authentic, ethical experiences.
Will sustainable products cost more?
While they may have a slightly higher upfront cost, 80% of consumers are willing to pay more, and these products often enhance guest satisfaction and loyalty.
How can my spa engage with the community?
Host wellness workshops, partner with charities, volunteer at events, and showcase local artists and products to build strong community ties.
Where can I find sustainable spa products?
Contact Avendra’s team through the form below for sourcing strategies and product recommendations.
