Contactless technology is increasingly expected: research cited suggests 70% of millennials prefer contactless service and 79% of diners expect to use technology to order at restaurants.
360-degree virtual tours let prospective guests explore a venue before booking, building confidence and comfort in their choice.
Strong cybersecurity (firewalls, updated antivirus, and technologies like facial recognition) is essential as guest data protection becomes central to hospitality trust and reputation.
Data collected through QR code payments and orders can improve workflows, sustainability, stock tracking, staff rotas and automated reordering, creating a more customer-centric operation.
For hotels and restaurants, technology is key to creating a seamless guest experience. Here are our top trends to ensure your digital transition is smooth and effective.
1. Contactless guest experiences
Creating an exceptional guest experience goes beyond contactless payments. Research shows that 70% of millennials prefer contactless service, and 79% of diners expect to use technology for ordering at restaurants.
Contactless meal ordering, booking tables, checking in, and even logging in to Wi-Fi with a QR code all contribute to a seamless experience.
2. 360-degree virtual tours for hotels
A 360-degree virtual tour lets guests explore a hotel or restaurant before they book. This trend is popular because it gives guests a real insight into what to expect, making them feel comfortable and confident in their choice.
3. Cybersecurity for guest data protection
As digital experiences become standard, protecting sensitive data is crucial. Guests need to trust that their data is safe with you. Implement strong cybersecurity measures, including firewalls, updated antivirus software, and even facial recognition technology. Ensuring robust security not only protects your guests but also strengthens your reputation.
Filip Helssen, CEO, Coriotech, shares, “Wi-Fi can be more important to guests than hot water. A good firewall is essential; it is the backbone of your cybersecurity”
4. Translation technology for international guests
In tourist hotspots, clear communication is vital. Translation services like Google Translate and DeepL can be embedded in guest services, ensuring guests from all over the world have a great experience. This technology is essential for excellent customer service.
5. Using guest data to improve hotel operations
Introducing new tech brings huge benefits. Every payment and meal order processed via QR codes collects valuable data.
This data helps rationalise workflows, improve sustainability, track stock levels, reduce human error, plan staff rotas, and automate stock reordering. Data-driven insights streamline operations and create a truly customer-centric environment.
How technology can enhance the guest experience
By using technology, your team can focus more on meeting your guests’ needs and enhancing their overall experience.
With streamlined operations and efficient service, your staff can provide a more personalised and attentive service, ensuring guests feel valued and satisfied.
We’re here to help.
Want to stay ahead of the latest trends and enhance your guest experience with cutting-edge technology? Get in touch with us at hello_UK@avendra.com.
FAQs
Why is contactless technology important in hospitality?
Contactless technology, from ordering to check-in and Wi-Fi login via QR code, meets rising guest expectations; research cited in this article suggests 70% of millennials prefer contactless service, and 79% of diners expect to use technology to order at restaurants.
What are 360-degree virtual tours and how do they help hotels?
A 360-degree virtual tour lets prospective guests explore a hotel or restaurant online before booking, giving them a realistic sense of what to expect and helping build confidence in their choice.
What cybersecurity measures should hospitality businesses prioritise?
Hospitality businesses should prioritise strong firewalls, up-to-date antivirus software, and consider additional measures like facial recognition technology, since protecting guest data is essential to maintaining trust and reputation as digital experiences become standard.
How can data from guest technology improve hotel operations?
Data collected through technology such as QR code payments and orders can help hospitality businesses rationalise workflows, improve sustainability, track stock levels, reduce human error, plan staff rotas and automate stock reordering.
