Hospitality procurement: how Meadow Croft boosted restaurant footfall
At a glance
Client: Meadow Croft Garden Centre (Meadow Croft Kitchen restaurant)
Sector: Hospitality
Challenge: Managing 12 separate suppliers and manual invoicing was cumbersome and time-consuming for the catering team, especially as footfall grew rapidly following a restaurant relaunch, serving up to 750 covers a day during peak periods.
Solution: A procurement partnership with Avendra International, including a review of supplier contracts and pricing, consolidation of the supplier base, and implementation of the Pi eProcurement platform for stock and order management, menu costing, allergen data and invoicing.
Results: Invoicing consolidated into a single monthly direct debit, automatic allergen and nutrition data for every dish, live recipe costing and gross profit calculation, and significant administrative time savings across the catering team.
Meadow Croft Garden Centre: 198% growth in restaurant footfall
Meadow Croft Garden Centre in Battlesbridge, Wickford, has become a visitor attraction for people living across Essex.
Dedicated to being the best garden centre possible, Meadow Croft has also developed extensive indoor and outdoor living ranges and created a popular mini golf and playground. In addition, its Meadow Croft Kitchen restaurant has become an integral part of the garden centre, having grown a well-established reputation for serving delicious homemade dishes, bakes, and cakes, together with daily specials and afternoon tea.
After several years of careful planning, the Meadow Croft Kitchen has recently relaunched to provide increased seating capacity to cater to the growing demand, as well as offering a modernised environment that takes inspiration from the garden and outdoors.
A year after the relaunch, the Meadow Croft Kitchen has seen footfall increase by 198% as more customers visit the centre to enjoy everything it has to offer. On average, the catering team services up to 600 covers every day, which increases to 750 during the busy festive period. Having the support of Avendra International during this period of growth has been vital.
Kelly Hare, Catering Manager, shares her experience of what it takes to operate a successful restaurant within the centre and how, with support from a new procurement partner the business has witnessed a positive impact on its day-to-day operations.
The solution: a new procurement partnership with Avendra International
I’ve been with Meadow Croft Garden Centre for around 18 months. In that time, we have not only launched a brand-new restaurant, which has significantly increased footfall, but we have also introduced a new procurement partner, Pelican Procurement Services (now Avendra International). We were recommended to Avendra International by another garden centre, and they were very enthusiastic about the benefits they have received, so we were keen to go down that road ourselves to seek support. While our original objectives were focused on cost savings, we were impressed by the support offered in the back-office to help us take better control of our purchasing, budgets, suppliers, and menus.
At the outset, Avendra International worked us to review existing supplier contracts and pricing.
Having received the report analysis, the choice was ours as to which suppliers we went with. With regards to the wholesaler, we didn’t go with the cheapest, but in fact, selected the supplier that offered a greater breadth of products. This would mean we could access more of what we need from one supplier, to simplify and consolidate our overall purchasing. We have also chosen to work with seven new suppliers across other food and non-food categories.
Streamlining operations with the Pi eProcurement platform
A big change for the business has been the introduction of a centralised online eProcurement platform — Pi system — which includes a range of modules designed to support the overall catering function, from stock and order management to menu recipe development, costings, budgeting, and automatically presenting allergen data for all products ordered.
For me, working with Pi system helps in so many ways. For example, I can now easily work out gross profit on every meal we serve. There’s an online calculator, which is so easy to use. You simply input the recipe, and it pulls through live pricing so you can work out the exact cost for each and every dish we create.
“Everything is centralised on the Pi system, and this has removed a massive amount of administration not only for me, but it has taken a great deal of pressure off other parts of the business.”
Automated allergen and nutritional information for every meal
In addition, Pi includes a comprehensive tool that automatically updates and maintains the allergen and nutrition information of every item purchased.
The allergens data is brilliant! The information is automatically updated in our files and allows us to present everything so professionally for our customers. It’s a huge time-saver for us as we don’t have to manually search for this information and the system provides a number of ways to help us share the information with our clients easily!
Removing manual invoicing with a single monthly payment
Before Avendra International, managing multiple suppliers was cumbersome and time-consuming. We previously had 12 different suppliers, all sending separate invoices that we were having to process as separate payments.
However, Avendra International streamlined the invoice management process, providing a single point of contact and alleviating administrative burdens. Now it’s all taken care of: Avendra International coordinates with our suppliers, negotiates and monitors prices, handles delivery queries and more. For example, the accounts team no longer need to check multiple invoices, line items and prices – instead, we receive just one direct debit from Avendra International for all of our orders.
Exceptional, ongoing procurement support
Darren and Yolanda at Avendra International are really supportive. They’ve helped me not only with managing the procurement for our busy restaurant but also with secondary catering and looking at additional suppliers.
This partnership has been extremely beneficial for the whole organisation; we’ve seen operational time savings, and I have a clear view of what we are spending, how we can cost our meals, and allergen data at my fingertips. I have complete transparency of the total catering function while reducing our administration. I can’t fault them—and I, too, am now singing their praises to others!
“Working with Avendra International is like having an extended team at my disposal, which is invaluable. They are on hand to answer any questions or talk to suppliers on my behalf, and I really value their support.”
Talk to Avendra International about hospitality procurement
To learn more about how Avendra International can help your hospitality business increase footfall and streamline operations, email our expert team at hello_UK@Avendra.com
FAQs
How can restaurants and hospitality venues simplify supplier and invoice management?
Avendra International's Pi eProcurement platform reduces manual procurement processes and streamlines ordering and invoicing workflows, while the wider partnership helps hospitality businesses review current spend and consolidate purchasing through pre-negotiated supplier contracts.
How can hospitality operators track menu profitability in real time?
Avendra International's Pi platform includes budget management and advanced reporting, giving catering and hospitality teams real-time visibility of spend and menu costs, so they can track profitability without manual calculations.
Can Avendra International help hospitality venues manage allergen information?
Yes. Avendra International's Pi procurement system includes menu and allergen management, which covers recipe management, allergens and nutritional information in one place, helping hospitality and food service providers stay compliant with less manual admin.
How can hospitality businesses reduce procurement costs as they grow?
Avendra International combines its collective buying power and supplier network with pricing benchmarking and contract reviews, helping growing hospitality operators secure more competitive supplier pricing even as order volumes and demand increase.
What is Pi procurement system, and what does it offer hospitality businesses?
Pi is Avendra International's cloud-based eProcurement and purchase-to-pay platform, built specifically for foodservice operations. It includes online ordering, invoice management, stock control, waste management, budget management, menu and allergen management and advanced reporting, giving hospitality teams a single place to manage suppliers, spend and menu performance.